A Christmas social media guide for therapists who want to stay visible without the stress.
If you want to stay visible during the holidays without planning every post from scratch, this guide was made for you.
Here's what you'll find inside:
🎄 Ready-to-use Christmas post templates
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You’ll get multiple Christmas-specific post templates you can customize in minutes. They’re written to sound warm, grounded, and human, not salesy or overly cheerful. Copy, tweak, post. Done.
🎁 The “why” behind each Christmas post
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Short notes explaining why certain angles work during the Christmas season, especially when emotions are heightened and attention is scattered.
❄️ Simple Christmas caption frameworks
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Easy-to-follow caption structures you can reuse throughout December, even if you’re posting last minute or keeping things low-effort.
🛷 A December planning overview
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A simple visual to help you see where Christmas fits into your posting schedule — so you can plan ahead or decide intentionally when to step back.
What you’ll learn inside:
This free Christmas guide isn’t about trendy posting advice or generic “just be consistent” tips.
It’s about helping therapists create Christmas content that feels thoughtful, ethical, and human, without overthinking or burning out.
WHY CHRISTMAS POSTS MATTER FOR THERAPISTS
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Understand why Christmas posts are one of the easiest ways to build trust and show the human side of your practice.
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Learn how simple, well-written posts can create connection, and why connection matters more than perfection this time of year.
HOW CHRISTMAS CONTENT ACTUALLY WORKS
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A clear breakdown of what makes Christmas posts effective (hint: it’s not aesthetics or algorithms).
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See how relevance, relatability, and consistency shape how people experience your content during December.
THE CORE TYPES OF CHRISTMAS POSTS
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Learn the kinds of Christmas posts that help people recognize, remember, and trust your practice.
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Build a presence that feels like you, not overly clinical, not overly cheerful, and definitely not cookie-cutter.
THE FIRST IMPRESSION MOMENT
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Understand what people decide about you in the first few seconds of seeing a Christmas post.
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Learn how to guide someone from “just scrolling” to “this feels safe to follow or reach out to.”
STRATEGIES THAT BUILD REAL CONNECTION
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Avoid the most common Christmas posting mistakes therapists make (being too polished, too vague, or too removed).
Learn what actually helps people pause, read, save, and feel understood during an emotionally loaded season.
CHRISTMAS TEMPLATES, PROMPTS & PLANNING TOOLS
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Simple, plug-and-play tools to make Christmas posting feel lighter, not like another task on your list.
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Christmas-specific prompts, caption frameworks, and planning tools you can use immediately, even if you’re posting last minute.
This guide isn’t about doing social media better. It’s about doing it more intentionally during Christmas, with less stress and more clarity.
GET THE HOLIDAY GUIDE →
You already know what feels exhausting. Now let’s make Christmas posting feel easier.
December is busy enough without social media adding to the pressure.
This free Christmas guide gives you simple, therapist-aligned tools to create posts that feel thoughtful and human, without turning you into a designer or stealing hours you don’t have.
No overplanning.
No forced cheer.
No scrambling for captions when your energy is already low.
Just a clear, doable way to stay visible during Christmas, and still protect your time.
If you want Christmas content to feel lighter this year,
this is a good place to start.
hey there, I'm Amanda Smith
Your new social coach & therapist bestie
I’m Amanda Smith, a therapist, mentor, and social strategy nerd for therapists who are done hiding behind clinical jargon and Canva templates.
I help you show up online with clarity and confidence, build a brand that actually sounds like you, and turn your expertise into multiple streams of income.
Because you deserve more than back-to-back 1:1 sessions and “maybe one day” dreams. I’m here to help you step into visibility, scale with intention, and create a business that supports your life, your values, and your nervous system.
