Grow Your Therapy Practice on Instagram without becoming a full-time influencer
SHOW ME WHAT ACTUALLY WORKS →
If you’re posting consistently but not growing… it’s not your fault.
You’re not doing Instagram “wrong.”
You’re not missing some magic trending audio.
And no, you don’t need to post twice a day while dancing and pointing at text bubbles like a burnt-out TikTok intern.
The truth is this:
Instagram wasn’t built with therapists in mind, it was built to push the most relevant and engaging content to the people most likely to care. And right now, the platform has no idea who to send your content to.
Not because you're unqualified.
But because the messaging isn't doing the heavy lifting yet.
Here’s what’s really holding you back:
Your posts aren’t reaching the right people
Instagram boosts content that feels relevant — but if your messaging isn’t clearly speaking to a specific client struggle, the algorithm doesn’t know who to send it to. Your posts disappear into the void instead of landing in the feeds of people actively looking for support.
You’re stuck in clinical language instead of connection
Your training taught you professionalism, not relatability. Clients don’t connect with textbook terminology — they connect with stories, emotions, and the way you make them feel understood. Clinical language kills engagement before it starts.
The algorithm keeps shifting and you can’t keep up
Just when you think you’ve figured out what Instagram wants, it changes again. The algorithm constantly adapts to user behavior, so trying to chase the “right strategy” keeps you in a loop of frustration and inconsistency.
Creating content feels overwhelming or inconsistent
You’re running a practice — not trying to moonlight as a full-time content creator. Without a simple system, posting becomes exhausting, inconsistent, and one more thing you’re “supposed to” be doing.
You’re posting, but clients aren’t converting
Most potential clients never like or comment — they silently scan your profile and decide within seconds whether you feel trustworthy. If your content isn’t strategically guiding that journey, they keep scrolling instead of reaching out.
Ready to see what actually works?
Get the free Instagram Growth Guide and turn these stuck points into a clear, simple plan for growing your practice online.
Send me the free guide →What you’ll learn inside:
Inside this freebie, you won’t find generic “post more” advice or algorithm superstitions. You’ll learn the actual foundations therapists need to grow a practice-aligned Instagram presence, one that feels ethical, sustainable, and most importantly… effective.
Why Instagram Matters for Therapists
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Understand why Instagram is still one of the most powerful discovery platforms for service-based practices.
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Learn how visibility turns into connection, and connection into clients.
How the Algorithm Really Works
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A simple breakdown of what Instagram actually prioritizes (spoiler: not perfection).
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Learn how relevance, engagement, and consistency influence who sees your content.
The 5 Steps to a Strong Brand Identity
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Define what makes your practice recognizable, memorable, and trustworthy online.
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Build a brand presence that feels like you; not a watered-down therapist template.
The 60-Second Client Journey
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Understand the micro-decisions people make when they land on your profile.
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Learn how to guide someone from “just browsing” to “I feel safe reaching out.”
Content Strategies That Build Trust + Engagement
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Avoid the most common content mistakes therapists make (yes, the clinical-robot problem).
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Learn what actually gets people to pause, read, save, and take the next step.
Templates, Reels Ideas, and Story Strategies
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Plug-and-play templates to make content feel easier; not heavier.
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Reels prompts, Story formats, and post ideas you can use immediately (no dancing required).
You already know what’s not working. Now it’s time to see what will.
This freebie hands you the exact building blocks therapists need to grow on Instagram without pretending to be an influencer or burning out in the process.
If you’re ready to turn confusion into confidence, this is your first step.
GET THE GUIDE →hey there, I'm Amanda Smith
Your new social coach & therapist bestie
I’m Amanda Smith, a therapist, mentor, and social strategy nerd for therapists who are done hiding behind clinical jargon and Canva templates.
I help you show up online with clarity and confidence, build a brand that actually sounds like you, and turn your expertise into multiple streams of income.
Because you deserve more than back-to-back 1:1 sessions and “maybe one day” dreams. I’m here to help you step into visibility, scale with intention, and create a business that supports your life, your values, and your nervous system.
